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Competition among auto insurers and the entrance of aggregators have led to commoditization in car insurance. Getting "good customers" (faithful and not prone to accidents) is hard not only because of low differentiation but also because all insurers use the same information to estimate risk (demographic). As a result, differentiation is achieved in distribution and branding not in product (coverages) or risk prediction (pricing). End customers are bombarded with insurance offers with a common claim: "the lowest price" and do not know whom to turn to in a purchase process that is complex and lacks transparency in pricing. Drivies is an app that automatically detects driving and gathers driving information. We go direct to the end customer and offer a “fun and social way to get your driving in shape while you collect rewards around the c
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