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Auara is a social enterprise with the mission of bringing clean water for people in need in developing countries. We fund water acces projects through the sales of a mineral water brand (Auara), which is the first in Europe to produce its bottles with a 100% recycled plastic. Consumers are demanding services and products that, in adittion to quality, can offer them social/environmental values with which they feel identified. Auara allows the consumer to make a good action out of a daily act such as drinking water. It is not necessary to make a donation or an extra effort, only change the water brand you buy. Auara makes its social projects autosustainable, not deppending on donations, but having a constant income source. This connects directly the consumer of Auara with the beneficiary of its social projects, through the most basic elem
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