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Small retailers are the main source of income for many Africans, but the poor working conditions of the informal market in which they operate, are affecting their livelihood, preventing them from escaping poverty Green Lion aims to break the poverty cycle at the bottom of the pyramid. We solve this problem by empowering shops through goods, technology and services, providing a sustainable way out of poverty for small business owners and enabling them to improve their businesses and their livelihoods We do this by a) providing retailers with a wide assortment of goods and consistency of supply, b) providing tools and training to better manage their business, and c) enabling access to previously unavailable services such as microloans
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