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At a European level, NGOs try to reach young people to increase their engagement with NGO causes’. Although this target is solidary, no contribution is obtained. Part of the problem lies in the conventional marketing and communication style based on inadequate channels and pessimistic messages that scare young people. What is our solution? Be Helpie brings solidarity into young people's everyday mindset. It's a B2B2C platform that creates an ecosystem where everybody is Helpie. Users get entertainment with a touch of solidarity, NGOs raise funds and gain visibility, and brands lift their Corporate Social Responsibility profile.
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